How valuable are reviews to your photography business?
I would say that having good reviews or any type of reviews, rather they be good or bad, is extremely important to your business and to your potential client.
A good review assures you that you’re fulfilling your responsibilities and allows potential clients to see that you’re creditable.
A bad review also allows you to see were you need improvement. It challenges you as a business owner to correct the issue and lastly it shows potential clients that you’re human and make mistakes too. Just make sure to correct the issue and make it known to your online community.
On what social platforms should I have client reviews?
- Google +
- The Knot
- Wedding Wire
- Your Website
How do I get my clients to leave me reviews?
To get a client to leave you a review is a job in itself! Don’t get me wrong, many clients would love to leave you reviews but getting them to actually follow through is tough. In my business, I remind them at our product delivery meeting, via email, via Facebook, and through personal texts.
At times, we have offered an incentive to our past clients to leave reviews on all our platforms.
Client Reviews Take Home
Obtaining reviews is good business practice. Reputation management is an area in business (especially a photography service type of business) that gets overlooked. Usually, a business only gets attention when it is being badmouthed! I urge you, as a aspiring professional, to look into boosting your client reviews.
If you would like to have a one-to-one conversation about the importance of client reviews, please email me at firstname.lastname@example.org